FLOW (Families Love Our Work) Entertainment is the #1 interactive entertainment company in Chicago that helps create a complete experience by providing professional MCs, DJs, Dancers, Musicians, and Techs for various types of events. Events include (but not limited to): Mitzvahs, Birthdays, School Dances, Graduation Parties, Corporate Events, Weddings, Anniversaries, Nightclubs, Cotillions, and much more.

“Our goal is to help you create an event that you and your loved ones will never forget.”

The Challenge: Another referral from MoonHouse Productions, FLOW Entertainment came to me for a website redesign. They originally had a flash-based website design with some outdated animations. They wanted a current look that was hip, yet professional in its delivery. Family and Fun was to be the focus. Pictures from various events were to be highlighted, they required a new testimonial section, and a photo gallery in which they can add pictures themselves.

Client Comment: “Chris was very professional throughout the design of this new website for FLOW Entertainment. He knows his craft and working with him has been a blessing.” See full testimonial

Gretchen Villaluna, Project Manager at FLOW Entertainment

Past/Current Marketing Materials:

Original logo design and marketing materials by MoonHouse Productions

Sketched Ideas:

Taking my ideas to paper, I first laid out a general wireframe for element placement and adjusted it accordingly. I really liked the curvature and ‘flow’ (yup, I meant to do that ) of the logo so I decided to highlight that curve in the banner and move forward with a color scheme that matched the marketing material.

Before and After Screenshots:

Homepage

Originally the homepage did not have any written content and only contained some animations. My goal with the new design was to provide their users with easy-to-read information that allowed for quick scanning. You’ll notice a clear call-to-action and hierarchy.

Service Page Template

Originally their service pages were text heavy with minimal visuals and a single column. Given that there is a lot of text, I wanted to make it easier on the eyes by shortening the line-length. So, I opted to go with a 3-column layout that made the text easier to read (by shortening the line-length) and allowed me to place their ‘additional services’ in another column. With the original format, the ‘additional services’ were simply added to the bottom of the page text and were often overlooked.

Gear

They are planning on highlighting FLOW branded gear and clothing in the near future. Pictures will be posted in the new section and possibly include links to a storefront.

Gallery

For the gallery, I integrated FLOW Entertainment’s FlickR account. Each sub-gallery is connected to a specific photo collection in their account. All they have to do is upload new photos to the appropriate collection and the updates will be made to the site.

Contact

Check out their new site at www.get2flow.com. Get with the FLOW and book ‘em for your next event.