Client: I need a website designed. Me: Great! Let’s go over your site’s and your business’ goals. What do you want the site to accomplish? Client: Well… I just want to provide clients with information about my business. This is a very common conversation that occurs, and while most may see that as an acceptable [...]
This question has plagued me this past year as I have come across many “social media experts” and “social media gurus” on LinkedIn, who all claim that they can a) help grow your readership, b) increase brand awareness, and/or c) increase revenue. But what makes them these so-called “experts” or “gurus”? Not to offend anyone, [...]
There are several myths about web design that people believe and these common misconceptions have hindered the true value of a well-designed site. This article serves to explore the truth and clarify any misunderstandings.
Email Marketing allows for an easy and affordable way to keep your current customers engaged with your business. View the full article to see best practices and how to avoid being marked as SPAM.
Today, websites are more than just “online brochures” for your customers to look at. It’s your online presence, your online storefront, advertisement, commercial, and ‘sales person’ for your customers to interact with… and like any well-run operation, it should have a supporting cast to maximize its productivity or return. Here is a quick list of essential tools you should be using alongside your website.
Your brand is the complete experience that you provide your clients and customers. Do you know how they perceive you, your services, and/or your products? Assess your brand and follow these steps to ensure you create a great experience for your market.
